Choosing the right platform to build your first app is a half of success. Do you know that every 4th user (about 23%) abandons an app after a single use? You don’t want to have such an experience, right? You can lower risks by clearly defining your aims, audience, and resources. But it is also important to know basic differences of Android and iOS platforms. Do you want to get the latest information on this topic?
IOS VS ANDROID DEVELOPMENT: WHICH ONE TO CHOOSE?
By the beginning of 2017, iOS and Android share an unbelievable piece of the mobile market – 96%, leaving all other operating systems far behind. Nevertheless, you have to choose out of this 2 variants anyway. “A journey of a thousand miles begins with a single step,” as the Chinese philosopher Lao said. Of course, it seems better to build an app for the both platforms at the same time, but there are also some reasons not to do so:
- It can be expensive. You will require a different equipment and different developers, which will cost you a tidy sum of money.
- It’s risky. You never know whether your users are going to like your app or not, so it’s better to test it in one of the markets at first.
“Ok,” you may reply, “so which one should I choose?”. We hope, our Android vs iOS comparison is the best answer for this question! Let’s take a complex look at the both platforms and find out their strong and weak points.
BUSINESS ASPECTS; DON’T MISS YOUR PIECE OF PIE!
What do you want your app to be like? You want it to be profitable and popular, sure. And believe it or not, it also depends on the platform you have chosen. How? Let’s have a closer look!
1. MARKET SHARE AND NUMBER OF USERS
5 years back, in 2012, Android with its 21.5% share of the world’s mobile market would seem a looser comparing to iOS 61%. Now, over just a half of a decade, the situation has dramatically changed. In 2017 Android owes 64% of the world’s mobile market, which is twice higher than iOS does (32%). Numbers speak for themselves.
Of course, you should also consider other demographical stats, but have 2 potential users instead of 1, isn’t it great?
2. AVERAGE REVENUE
You want your app to be not only popular but also profitable? Everyone wants! You may think, if Android has a bigger piece of the pie, it also has a larger revenue. And that’s where you are wrong. With the 82% growth in net revenue during 2016, Android still stays behind iOS (which has grown by 60% during the last year). The difference is quite evident: having a half as many users, Apple App Store brought in almost 64% more revenue.
Numbers speak. Again. One point goes to iOS.
It may seem obvious that Android has more app downloads than iOS. “What does it say to me?” you may ask. Maybe Android vs iOS apps revenue comparison looks more attractive for you, but the point is that Android apps raise more money from ads. More downloads mean more users. More users mean more profit from ads. It’s as simple as that!
TECHNICAL ASPECTS: HOW TO AVOID DIFFICULTIES?
When choosing the platform for a mobile app, you should also consider technical factors. They will help you to understand which way is cheaper, easier and faster.
1. DEVELOPMENT COMPLEXITY
When it comes to the development complexity, Android loses. And we may not even consider differences in the programming languages. The main difficulty lies in the fragmentation. Apple has the limited number of devices running on iOS: iPhone, iPod and iPad. Moreover, the most recent statistics shows, that 87% of users updated their operating systems to the latest version – iOS 10.
It makes lives of iOS developers easier. A development process flows faster because you have to build your app for a narrow range of devices and operating systems. But if we talk about Android, it’s just a mess. There are dozens of smartphones and tablets on Android with different screen sizes and aspect ratios. It means your app should be suitable for all of them. Or at least for the biggest part. The same thing is about operating systems. Here you can’t find any, which is used by more than 50% of Android device owners. And it means that you again have to consider this difference while building your app.
So the winner is iOS.
After reading the previous passage, it may be easy to guess what platform you will spend more time on building your app. Yes, it’s Android. And, yes again, because of its fragmentation.
Some say it takes 30-40% longer for Android developers to create a mobile app even despite not very difficult programming language (for Android developers use Java or Kotlin, for iOS – Objective-C/Swift). And we’re trying to save our time and resources, right?
3. DEVELOPMENT COSTS
This is the important question for every developer, but it has no clear answer. And that’s why:
- On the one hand, building an Android app is more costly due to a bigger number of operating systems and devices you’ll need to design for. But Android Studio (application for Android apps development) can be installed on any modern PC.
- On the other hand, Xcode, which is required for designing iOS apps, is available only for Mac, so you will have to buy one along with iPhone or iPad. And it will cost you a pretty penny.
Till now it seemed that iOS apps are easier, faster and a bit cheaper to design. But even when your app is finished and ready to conquer users all over the world, there is one important step left – publishing to the app store. Google Play Store lets you upload your app for a one-off $25 payment and without a long and strict approval process. In fact, your mobile app will be available within a few hours. You can also easily and freely run a live beta test or update it. That’s all! However, if you are looking for a long and exciting “adventure”, you should definitely choose iOS. But think twice. Every app and even update in App Store goes through a strict approval process by humans. And it may end not in your favor, which will make your efforts wasted. The only way out is to try again and again (of course, taking into account the checkers’ comments) until your app is approved. Anyway, you will have to wait a couple of days before you get an answer. Be patient: sometimes it takes longer than a week. And one more thing: instead of one-off $25 payment in Google Play, Apple App Store set up $100 annual fee. In this Android vs iOS development duel Android is the evident winner.
But in fact, no one is the winner. Each platform has its own advantages and disadvantages, and their importance may vary according to your needs. However, there is another thing which can help you. It’s always important to know your target audience and to design a mobile app according to its preferences, interests and other characteristics. So here is a general portrait of iOS and Android users.
WHO ARE AVERAGE IOS USERS?
If your users…
- mostly live in North America and Western Europe;
- prefer creative or entrepreneurial professions;
- tend to spend more money on the internet and in mobile apps;
- pay more attention to apps from Business, Education and Lifestyle categories;
- more inclined to make in-app purchases…
… you should think about app development on iOS platform.
WHO ARE AVERAGE ANDROID USERS?
But if your users…
- mainly live in South America, Asia, Central and Eastern Europe;
- prefer technical professions;
- highly appreciate price-quality ratio;
- pay more attention to apps from Tools, Entertainment and Communication categories;
- more loyal to in-app ads…
… you may benefit more from app development on Android platform.
We also decided to give you some hints, which will help you to choose the right variant between iOS vs Android development specifically for your project. So here are the most popular questions and answers for them. Question 1. Which platform should I choose to build an eCommerce app or create a food delivery app? Answer: iOS, because its users have a higher income on average and spend more money in mobile apps. Question 2. Which platform should I choose, if I want to make money from in-app purchases? Answer: iOS again, due to the reasons mentioned above. Question 3. Which platform is better to create a minimum viable product in 2017? Answer: most developers advise using iOS platform because it allows building your MVP faster and cheaper. On the other hand, you will have to buy Mac and iPhone/iPad, if you don’t have one. Question 4. Which platform should I choose, if I want to make revenue from in-app ads? Answer: definitely Android, because it has twice as many users, who are more inclined to watch ads. Question 5. Which platform is better for designing mobile games? Answer: Games are the most popular category in both app stores, but on Android it accounts for 90% of all revenue for apps, while on iOS for 75%. It means that Android is more preferable.
The wrestle Android vs iOS in 2017 seems to become even tougher. No doubt, that each platform has its pros and cons. Moreover, if the one was perfect, why would we need the second? So as to sum up let’s take a final look at the strong and weak points of these two platforms.
WHAT ABOUT ANDRIOD?
WHAT ABOUT IOS?
So as you can see there is no universal solution for any case. You should think through all aspects before making the final choice. We are sure that you won’t fail. And we hope that this article brought you one step closer to your success. Via Upwork